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Cinema operators around the world regularly face challenges which have the potential to affect the way in which they operate. From legislation changes through to security concerns, iterations to technology and even global pandemics, these challenges can have a profound impact on the profitability and efficiency of the entire cinema operation and the current Covid-19 pandemic presents new challenges never experienced before.
Whilst cinema operators are rightly focused on providing the best possible experience to their customers whilst showcasing the best theatrical content available, often overlooked is the importance of the most important asset, the building itself. Real-estate is undoubtedly the most important asset for any cinema exhibitor, yet often it's the element least well documented, invested in or looked at from the perspective of operational effectiveness.
This report aims to showcase the value in good design data, the requirement and benefits of interrogating both design data prior to construction as well as built environments prior to redevelopment and the value in using leading simulation tools to gain a deeper understanding the operational efficiency and utilisation of a building once complete and the role that simulation is likely to play in helping keep movie-goers safe once cinemas re-open post Covid-19. Sometimes, exhibitors and building operators fails to appreciate the value of data generated during the design and construction phases, beyond the cost of creating it. It may fall to architects to explain this better but, currently, there are enormous benefits being missed that for example, a fully-coordinated 3D-Building Information Model (BIM), can bring, and not only during the building-phase, but throughout the building’s entire lifecycle.