Iris Optimized Theaters

Iris is a new cinema standard that aims to provide moviegoers with the best possible experience from every seat in the theater. We utilize light measuring devices to calculate the necessary optimisations for the screen to ensure a premium and consistent experience across the entire theater.

BRIGHTER IMAGERY
Image brightness and a new screen go hand-in-hand. Add world leading screen technology for a truly dazzling picture.


VIBRANT COLORS
Older cinema screens can make colors seem dull. With Iris you view vibrant colors on a fresh screen specifically selected to compliment the auditorium.


IMAGE CLARITY
Nano-technology coating technologies on the screen deliver an Imagine clarity which places you in the scene of the movie.


WHITER WHITES AND DARKER DARKS
Contrast is key to defining image quality. Iris optimization maintains the darkest blacks and the brightest whites to ensure a superior presentation.


UNIFORMITY
Iris recommends the most appropriate screen selection and accurate auditorium modelling meaning the movie can be enjoyed with better image uniformity across the whole of the screen.


WIDER VIEWING ANGLES
Iris technology doesn’t just optimize the popular seats in the middle of the theatre… it makes the picture better wherever you choose to sit.