LAS VEGAS, NEVADA, USA, MARCH 24TH 2025 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness is delighted to confirm that Clarus XC technology will be the screen of choice for 2D and 3D theatrical presentations during Cinemacon 2025, for the eleventh successive year.
The show’s auditorium in the Colosseum at Caesars Palace will feature a 21.64m x 9.44m (71’ x 31’) Clarus XC 170 screen used to showcase both 2D and 3D content from major studio partners.
Designed to work with all polarised 3D systems and ideal for showcasing 2D content, Clarus XC screens create visibly superior deeper 3D content which draws in the audience creating a more captivating viewing experience. A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture.
“With an incredibly exciting and diverse slate of movies coming to cinemas over the next 18 months, we’re delighted to continue our long association with Mitch and the Cinemacon team once again providing our Clarus XC technology to help support studio colleagues in showcasing upcoming content in the best possible way,” explains Mark Ashcroft, CEO at Harkness Screens. “CinemaCon sets the benchmark for presentation excellence and at this pivotal moment where we expect to see audiences returning in large numbers to cinemas, we’re extremely honoured to work alongside the CinemaCon team, technology partners and studios to help create this amazing space to inspire colleagues from across the industry. Despite many new screen technologies emerging over the past decade, we’re delighted and humbled that our Clarus XC technology continues to be recognised as the best low-gain 2D/3D screen in the industry for creating superior movie-going experiences.”
At its core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more commonly seen in white screens. This technology enables Clarus XC screens to benefit from significantly wide viewing angles, improved colour and contrast and better light distribution compared to traditional 3D silver screens. The screen also features Harkness’ NanolastTM coating technology which provides additional improvements in visual performance as well as added durability and Harkness’ proprietary 4K Digital Perforation Pattern designed to improve sound transmission in the spoken range, reduce moiré effect often seen in 4K projection and increase light reflectivity.
In addition to the Clarus XC screen in the Colosseum, Harkness will be showcasing its entire product portfolio including its 5th generation Hugo SR screen launched in 2024 and already installed in more than 200 auditoriums worldwide. Engineered for use with laser projection, this technology has built-in speckle reduction and contrast improvement.
Harkness Screens will also be showcasing its range of automated and semi-automated proactive monitoring tools and presentation measurement equipment produced by its wholly owned subsidiary HSG Labs. These include the HSG Labs Ultimate, Optimizer, Dual and Spectro. Harkness will also be unveiling a number of products currently in research and development due to launch later in 2025.
To learn more visit Harkness Screens during CinemaCon 2025 in the Salerno Room (Promenade Level).